Strategy,

Design,

Technology

We are Theoretical Mass, a New York City-based design and advertising firm. We focus on business transformation, marketing & branding through the lens of innovation and creative strategy. Our work integrates systems thinking, transformative technology, and storytelling.

  • LinkedIn - White Circle
  • Asset 41x
  • Facebook - White Circle
  • Amazon - White Circle

The 

Short Story

We've worked with a number of great clients, brands whom we admire. Some our favorite projects include:

 USTA, Coca-Cola, Yale University, Banana Boat, The Art Directors Club, Enfamil, Whole Foods, AstraZeneca, Flonase, Count It Labs, Herman Miller, Humira, Houghton Mifflin HarcourtMatthew Christopher Couture, and the New York Deaf Theatre Company, to name a few.

 

NetGeneration

Net Generation is a celebration of a game where no one sits on the sidelines! 

Building a brand from the ground up is always fun, but we can't remember working with a team that was more imaginative. From building an illustration style to launching a national 360 degree campaign the production was always LOVE : LOVE.

Branding, Digital, Social, Broadcast, & Print.

 

 
 

Flonase

BeGreater

We enlisted six professional photographers and life-long allergy sufferers to visualize daily life without symptoms. For 24 hours, the photographers shared photos and video diaries in which they’re breathing clearly amidst pollen-filled hayfields, trails, tree blossoms, and dandelion patches.

Strategy, Social, & Digital.

My Startup

Run On Sparkles

Taking a risk is always an adventure. Launching (and closing) my own fashion app was an experience no grad school could have taught me. But out of the rubble of my most epic fail came a tumbling beautiful mess of successful personal rewards. I ended up selling thousands of dollars worth of 'Glitter Poo Pills’ on Etsy, I learned how to code, I launched 5 games into the App Store (with almost 100,000 downloads), and kickstarted a wildly popular insta-worthy Unicorn Cookbook

Product Design, Marketing, & Business Development.

  • Asset 41x
  • Amazon - White Circle

The Art

Directors Club

The ADC Annual Awards, is the oldest continuously running industry award show in the world. Now heading into its incredible 98th year, these Awards celebrate the very best in advertising, digital media, graphic design with a focus on artistry and craftsmanship. 

As the lead design partner for their 89th Annual Awards, we created a Coffee Table Book, and a full 360 degree campaign for the year end Gala and Exhibition.

Creative Direction, Event Design & Production.

 
 

A Startup

Run On Sparkles

Cinderly has been hailed as a “startup to watch!" As a fearless partner and innovator together we've shown a proven level for success with over 100,000 downloads from the App Store.

TM worked with the small company to establish their branding, app design and a full product line. 
We helped them reach social fame with these infamous 'Glitter Poo Pills,’ and their instagram worthy Unicorn Cookbook

Branding, Product Design, Innovation.

  • Asset 41x
  • Amazon - White Circle

Yale

University

The mission of the Yale University Art Gallery is to encourage appreciation and understanding of art and its role in society through direct engagement with original works of art. The Gallery stimulates active learning about art and the creative process which is why they contacted us to create a digital experience for one of their main exhibition. 

 

With more than 120 works from the from the Indo-Pacific region, it was integral that the app give a sense of history and conveyed a deeper meaning for casual visitors.

Product Design, Exhibition Design & Production

 
 
 
 

CONNECT

lucasstoffel@me.com

New York, NY

This site was designed with the
.com
website builder. Create your website today.
Start Now